Luke Skywalker’s Landspeeder™ Launch at San Diego Comic-Con

Some toys are the stuff of dreams — no matter your age. Undeniably, Luke Skywalker’s Landspeeder™ tops the list. Given it’s the first kid-size Landspeeder you can actually drive, we chose to launch the vehicle at Comic-Con International: San Diego, July 19-23, 2017.

Setting the scene, our booth replicated Tatooine — complete with two Landspeeders, a miniature R2-D2 and mock-rocks for “authenticity.” There was also a large-screen TV showcasing the demo video, offering inspiration to passersby. While we encouraged kids to take pictures with the vehicles and post them online, tots weren’t alone in their excitement over the iconic ride.

Of course, the festivities extended beyond the event. Two kids dressed up as Obi-Wan Kenobi and Luke Skywalker joined our street team for an attention-grabbing cruise through the city of San Diego. Not surprisingly, even celebrities were drawn to the fun-filled spectacle!

As of early 2019, this product has been discontinued but you can still find great battery operated ride on toys here on Radio Flyer!