Radio Flyer Celebrates Its Centennial In Style

Our Blog: Word on the Sidewalk

Radio Flyer Celebrates Its Centennial In Style

November 01, 2017
posted by Chelsea Lavin

On September 28, 2017, we let the good times roll! Our birthday bash, held at our Chicago headquarters, welcomed upwards of 500 guests with a marching band, complimentary valet parking and pictures with the World’s Largest Wagon. After checking in, everyone gathered for cocktails and hors d’oeuvres in our festively decorated, loft-like office, which was awash in iconic red and white decorations.


While everyone was sipping libations, a gospel choir performed, and guests explored our nostalgic Heritage Gallery, a tangible museum-meets-timeline of Radio Flyer history. A delivery truck that was restored to resemble the delivery truck that brought the giant coaster boy to the World's Fair in 1933 was also a backdrop for photos. 

By 7 p.m., we welcomed guests to a large backyard tent, where a dinner of crowd-pleasers like sushi, ravioli, beef tenderloin and mac n’ cheese and braised short ribs were served, nestled into classic miniature wagons. Naturally, there was a sweet finale — a multi-tiered red and white cake.

Proving you’re never too old to be a kid, there was a near-endless array of fun activities, be it posing for photo ops or coloring in whimsical patterns on tabletops.

Guests watched a video about our longstanding history, and Chief Wagon Officer Robert Pasin gave a speech about his family’s role in the company and his appreciation for all the hard work Flyers put into maintaining the brand. Then, everyone raised a glass and offered cheers to the next 100 years.

As a band and singers performed “Happy Birthday,” fireworks lit up the sky beyond the tent. Live music and dancing continued throughout the night. As a homage to Radio Flyer’s storied past and bright future, tunes hailed from the early 1900s through the present day.

It was a night filled with whimsy, laughter and reminiscence that no attendee will soon forget!