What is a B Corp?

Our Blog: Word on the Sidewalk

What is a B Corp?

November 02, 2022
posted by Mindy Stumpf

Flyer is proud to be recognized as a Certified B Corp! Our trailblazing efforts established us as a sustainability leader in the toy industry.

Radio Flyer’s mission is to be a force of good. Becoming a B Corp means leading the world into a greener, happier future.

 

What is a B Corp?

Certified B Corporations are leaders of a global movement using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems as measured to the standards set by B Lab.

Some notable B Corps are Patagonia, Ben & Jerrys and Allbirds. Learn more about B Corps here.

     

What Sustainable Practices Qualified Radio Flyer to Become a B Corp?

Our vision is to create warm memories and spread smiles to kids of all ages. That means ensuring a future of imagination and play.

Eco-Conscious Practices: Our sustainable packaging and carbon-neutral shipping ensures you can feel good about your Radio Flyer purchase. Carbon emissions from each item sold on RadioFlyer.com are 100% offset through a verified emission reduction project. We also continue to increase the recycled content of packaging, which is currently 87% of all packing materials.

Global Sustainability Initiatives:

  • SBTI: Radio Flyer publicly committed to science-based emission reduction goals aligned with the Science Based Targets Initiative to keep global emission reduction targets well below 2°C above pre-industrial levels. 
  • RE100: Radio Flyer is a member of RE100, the global corporate renewable energy initiative uniting hundreds of businesses committed to using 100% renewable electricity.  
  • Chemical Footprint Project: Aligned with efforts to better manage chemicals used in the manufacturing process, Radio Flyer joined the Clean Production Action Chemical Footprint Project.
  • The Arbor Day Foundation: In partnership with The Arbor Day Foundation, Radio Flyer plants a tree for every toy purchased on radioflyer.com. Since the program began in 2013, the brand has planted over 445,104 trees. 

A Force of Good: Radio Flyer released the Hero Wagon in partnership with the Starlight Foundation. Our award-winning design team created a wagon that allows children under medical care to feel like kids even within the walls of a hospital. Radio Flyer is donating 1,000 Hero Wagons to hospitals annually. This launch is a result of our 20 year partnership with the Starlight Foundation with over 15,000 wagons donated by Radio Flyer.

     

Access to sustainable mobility for families: Our vision of reimaging play includes micro mobility. Flyer™ electric bikes provide a fun way to engage families while offering a greener alternative to gas-powered transportation.

     

 

How Did Radio Flyer Become a B Corp?

Radio Flyer underwent the B Impact Assessment evaluation which assessed the company’s overall impact on its workers, community, customers and environment.  

According to B Labs, the global nonprofit network that certifies B Corps, our B Impact assessment earned an overall score of 92.6. The median score for businesses who complete the assessment is 50.9.

 

What’s Next?

Although we are thrilled to celebrate this achievement, we recognize there are always opportunities to keep innovating to create more sustainable practices and products. We’ll evaluate our growth every year to improve our B Impact Score, re-certifying every three years through B Labs, and we will continue to prioritize and innovate our practices to continue to improve our world.

Follow us on social media or subscribe to our email newsletter for sustainability updates and company news.